Scott Brinker unveils the new Marketing Technology Landscape

For Scott Brinker, editor of @Chiefmartec, it is a tradition to release the marketing technology landscape at the MarTech conference in San Jose. This useful infographic (sometimes hated amongst marketers due to its complexity) can help marketers to review their current Marketing Technology and take action to improve their martech stack. The 2018 martech space […]

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5 Free Tips for Successful Marketing Online

Understands that the buyer’s journey is no longer linear.

Based on a recent study from McKinsey – The Customer Decision Journey model – the buyer’s journey is now more circular, rather than linear. The study define four different phases during the customer’s journey: 1) initial consideration; 2) active evaluation across multiple touchpoints, or the process of researching potential purchases with a non stop access to information; 3) closure, when consumers buy brands; and…

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Are QR Codes Dead?

Few years ago, we have seen QR codes become increasing popular.They seemed to be the “next big thing” in marketing. Those black and white little squares were everywhere: product labels, retail store windows, print ads, outdoor advertisements, etc. Their presence would indicate an impressive adoption rate among most marketers.

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