Few years ago, we have seen QR codes become increasing popular.They seemed to be the “next big thing” in marketing. Those black and white little squares were everywhere: product labels, retail store windows, print ads, outdoor advertisements, etc. Their presence would indicate an impressive adoption rate among most marketers.Read more "Are QR Codes Dead?"
It is the age of the digital and we are so immersed in. Social media, downloading apps, online shopping, digital music, and online streaming are part of our everyday routine. Before the online revolution, marketers focused mainly on creating print ads, radio spots, TV commercials, and billboards. Today, marketers, needs to consider thousands of new channels…Read more "Is Big Data Improving Your Marketing Effectiveness?"
Launching an ad campaign with Google Adwords is relatively easy, even for novice advertisers. However to capitalize on the full potential of AdWords, I recommend to study the following presentation before you launch your first PPC campaign.Read more "Google Adwords Training [Presentation]"