It is the age of the digital and we are so immersed in. Social media, downloading apps, online shopping, digital music, and online streaming are part of our everyday routine. Before the online revolution, marketers focused mainly on creating print ads, radio spots, TV commercials, and billboards. Today, marketers, needs to consider thousands of new channels…Read more "Is Big Data Improving Your Marketing Effectiveness?"
Anyone who has purchased online is familiar with the concept of online reviews. Somehow we have read, shared, or communicated our experiences (some of them good, and some are not) with a product or a service. It is a powerful way to amplify our voice and allows to other customers to benefit from our experiences. How can businesses benefit from customer written reviews?Read more "The Power of Online Reviews as a Digital Marketing Tool"