Mobile marketing is no longer the next big thing. It is the 2015 thing. Marketing dollars are increasingly going from traditional ads to digital, with a strong growth in mobile spending (the major digital ad formats are search, display, and video).In one of the latest reports of eMarketing, it is predicted that mobile ad spending will…Read more "Mobile marketing is no longer the next big thing"
The idea of storytelling in marketing is now more popular than ever. Before it start converting in another buzzword, hot concept or a marketing cliché, let’s breakdown the concept. Storytelling from a marketing perspective is an essential technique of content marketing.Read more "Johnnie the Storyteller "