Johnnie the Storyteller 

The idea of storytelling in marketing is now more popular than ever. Before it start converting in another buzzword, hot concept or a marketing cliché, let’s breakdown the concept. Storytelling from a marketing perspective is an essential technique of content marketing.

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Welcome to my blog!

Hi and welcome to IDEAMARKETING a rolling conversation on Marketing Technology and all subgroup therein. IDEAMARKETING features the latest news, innovations, industry research & insights about the power of Marketing and Technology (MarTech). You are welcome to share your thoughts with the crowd.  

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