UTM Parameters help marketers understand where traffic comes from and helps answer questions like: How many leads did we get from last week’s newsletter? Which ad format performed the best? Which campaign performed better and what can we do to improve the ones that didn’t performed well? These are some valuable questions and finding the […]Read more "UTM Basics and Best Practices for Marketers"
Understands that the buyer’s journey is no longer linear.
Based on a recent study from McKinsey – The Customer Decision Journey model – the buyer’s journey is now more circular, rather than linear. The study define four different phases during the customer’s journey: 1) initial consideration; 2) active evaluation across multiple touchpoints, or the process of researching potential purchases with a non stop access to information; 3) closure, when consumers buy brands; and…Read more "5 Free Tips for Successful Marketing Online"
Few years ago, we have seen QR codes become increasing popular.They seemed to be the “next big thing” in marketing. Those black and white little squares were everywhere: product labels, retail store windows, print ads, outdoor advertisements, etc. Their presence would indicate an impressive adoption rate among most marketers.Read more "Are QR Codes Dead?"
Launching an ad campaign with Google Adwords is relatively easy, even for novice advertisers. However to capitalize on the full potential of AdWords, I recommend to study the following presentation before you launch your first PPC campaign.Read more "Google Adwords Training [Presentation]"
Hi and welcome to IDEAMARKETING a rolling conversation on Marketing Technology and all subgroup therein. IDEAMARKETING features the latest news, innovations, industry research & insights about the power of Marketing and Technology (MarTech). You are welcome to share your thoughts with the crowd.Read more "Welcome to my blog!"