Few years ago, we have seen QR codes become increasing popular.They seemed to be the “next big thing” in marketing. Those black and white little squares were everywhere: product labels, retail store windows, print ads, outdoor advertisements, etc. Their presence would indicate an impressive adoption rate among most marketers.Read more "Are QR Codes Dead?"
As marketers we know that brands are constantly looking to capture the largest share of online’s consumers attention. Mobile is becoming an important slice of the digital pie. Companies are starting to see major benefits and an increased value in mobile channels to reach and interact with their customers…Read more "Top 5 Mobile Marketing Trends to Expect in 2016"
Mobile marketing is no longer the next big thing. It is the 2015 thing. Marketing dollars are increasingly going from traditional ads to digital, with a strong growth in mobile spending (the major digital ad formats are search, display, and video).In one of the latest reports of eMarketing, it is predicted that mobile ad spending will…Read more "Mobile marketing is no longer the next big thing"
In 2014 the crowdfunding industry raised $10 billion of capital from the crowd, in funding creative projects, startups, donations, personal loans, and real estate. Real estate crowdfunding represents one of the fastest growing segments of crowd capitalism, Massolution, estimates an increase of 2.5X over 2014, reaching $2.5 billion in 2015.Read more "Evaluating iFunding Crowdfunding Real Estate App"