Scott Brinker unveils the 2018 Marketing Technology Landscape

For Scott Brinker, editor of @Chiefmartec, it is a tradition to release the marketing technology landscape at the MarTech conference in San Jose. This useful infographic (sometimes hated amongst marketers due to its complexity) can help marketers to review their current Marketing Technology and take action to improve their martech stack. The 2018 martech space […]

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5 Free Tips for Successful Marketing Online

Understands that the buyer’s journey is no longer linear.

Based on a recent study from McKinsey – The Customer Decision Journey model – the buyer’s journey is now more circular, rather than linear. The study define four different phases during the customer’s journey: 1) initial consideration; 2) active evaluation across multiple touchpoints, or the process of researching potential purchases with a non stop access to information; 3) closure, when consumers buy brands; and…

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Welcome to my blog!

Hi and welcome to IDEAMARKETING a rolling conversation on Marketing Technology and all subgroup therein. IDEAMARKETING features the latest news, innovations, industry research & insights about the power of Marketing and Technology (MarTech). You are welcome to share your thoughts with the crowd.  

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