For Scott Brinker, editor of @Chiefmartec, it is a tradition to release the marketing technology landscape at the MarTech conference in San Jose. This useful infographic (sometimes hated amongst marketers due to its complexity) can help marketers to review their current Marketing Technology and take action to improve their martech stack. The 2018 martech space […]Read more "Scott Brinker unveils the 2018 Marketing Technology Landscape"
Based on a recent study made by Blank Ink, Marketing Technology will continue to play a key role in the future. Marketing technology is no longer just the remit of a handful of enthusiastic geeks. It is one of the core engines making the entire marketing team smarter, efficient, and more connected. The study shows marketers’ […]Read more "Leveraging Marketing Technology is a Top Priority"
Understands that the buyer’s journey is no longer linear.
Based on a recent study from McKinsey – The Customer Decision Journey model – the buyer’s journey is now more circular, rather than linear. The study define four different phases during the customer’s journey: 1) initial consideration; 2) active evaluation across multiple touchpoints, or the process of researching potential purchases with a non stop access to information; 3) closure, when consumers buy brands; and…Read more "5 Free Tips for Successful Marketing Online"
It is the age of the digital and we are so immersed in. Social media, downloading apps, online shopping, digital music, and online streaming are part of our everyday routine. Before the online revolution, marketers focused mainly on creating print ads, radio spots, TV commercials, and billboards. Today, marketers, needs to consider thousands of new channels…Read more "Is Big Data Improving Your Marketing Effectiveness?"
Hi and welcome to IDEAMARKETING a rolling conversation on Marketing Technology and all subgroup therein. IDEAMARKETING features the latest news, innovations, industry research & insights about the power of Marketing and Technology (MarTech). You are welcome to share your thoughts with the crowd.Read more "Welcome to my blog!"