Leveraging Marketing Technology is a Top Priority in 2016

Based on a recent study made by Blank Ink, Marketing Technology will continue to play a key role in 2016.  The study shows marketers’ top priorities are a customer-centric focus (79%), brand management (70%), reporting and insight (61%), marketing technology (56%), and omni-channel/cross-channel promotions (50%). The data reveals that 3 out of the top 5 barriers are Marketing technology […]

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5 Free Tips for Successful Marketing Online

Understands that the buyer’s journey is no longer linear.

Based on a recent study from McKinsey – The Customer Decision Journey model – the buyer’s journey is now more circular, rather than linear. The study define four different phases during the customer’s journey: 1) initial consideration; 2) active evaluation across multiple touchpoints, or the process of researching potential purchases with a non stop access to information; 3) closure, when consumers buy brands; and…

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