UTM Parameters help marketers understand where traffic comes from and helps answer questions like: How many leads did we get from last week’s newsletter? Which ad format performed the best? Which campaign performed better and what can we do to improve the ones that didn’t performed well? These are some valuable questions and finding the […]Read more "UTM Basics and Best Practices for Marketers"
Based on a recent study made by Blank Ink, Marketing Technology will continue to play a key role in 2016. The study shows marketers’ top priorities are a customer-centric focus (79%), brand management (70%), reporting and insight (61%), marketing technology (56%), and omni-channel/cross-channel promotions (50%). The data reveals that 3 out of the top 5 barriers are Marketing technology […]Read more "Leveraging Marketing Technology is a Top Priority in 2016"
Understands that the buyer’s journey is no longer linear.
Based on a recent study from McKinsey – The Customer Decision Journey model – the buyer’s journey is now more circular, rather than linear. The study define four different phases during the customer’s journey: 1) initial consideration; 2) active evaluation across multiple touchpoints, or the process of researching potential purchases with a non stop access to information; 3) closure, when consumers buy brands; and…Read more "5 Free Tips for Successful Marketing Online"
It is the age of the digital and we are so immersed in. Social media, downloading apps, online shopping, digital music, and online streaming are part of our everyday routine. Before the online revolution, marketers focused mainly on creating print ads, radio spots, TV commercials, and billboards. Today, marketers, needs to consider thousands of new channels…Read more "Is Big Data Improving Your Marketing Effectiveness?"