Understands that the buyer’s journey is no longer linear.
Based on a recent study from McKinsey – The Customer Decision Journey model – the buyer’s journey is now more circular, rather than linear. The study define four different phases during the customer’s journey: 1) initial consideration; 2) active evaluation across multiple touchpoints, or the process of researching potential purchases with a non stop access to information; 3) closure, when consumers buy brands; and…
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Launching an ad campaign with Google Adwords is relatively easy, even for novice advertisers. However to capitalize on the full potential of AdWords, I recommend to study the following presentation before you launch your first PPC campaign.
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As marketers we know that brands are constantly looking to capture the largest share of online’s consumers attention. Mobile is becoming an important slice of the digital pie. Companies are starting to see major benefits and an increased value in mobile channels to reach and interact with their customers…
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Anyone who has purchased online is familiar with the concept of online reviews. Somehow we have read, shared, or communicated our experiences (some of them good, and some are not) with a product or a service. It is a powerful way to amplify our voice and allows to other customers to benefit from our experiences. How can businesses benefit from customer written reviews?
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Mobile marketing is no longer the next big thing. It is the 2015 thing. Marketing dollars are increasingly going from traditional ads to digital, with a strong growth in mobile spending (the major digital ad formats are search, display, and video).In one of the latest reports of eMarketing, it is predicted that mobile ad spending will…
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