For Scott Brinker, editor of @Chiefmartec, it is a tradition to release the marketing technology landscape at the MarTech conference in San Jose. This useful infographic (sometimes hated amongst marketers due to its complexity) can help marketers to review their current Marketing Technology and take action to improve their martech stack. The 2018 martech space […]Read more "Scott Brinker unveils the 2018 Marketing Technology Landscape"
UTM Parameters help marketers understand where traffic comes from and helps answer questions like: How many leads did we get from last week’s newsletter? Which ad format performed the best? Which campaign performed better and what can we do to improve the ones that didn’t performed well? These are some valuable questions and finding the […]Read more "UTM Basics and Best Practices for Marketers"
Based on a recent study made by Blank Ink, Marketing Technology will continue to play a key role in the future. Marketing technology is no longer just the remit of a handful of enthusiastic geeks. It is one of the core engines making the entire marketing team smarter, efficient, and more connected. The study shows marketers’ […]Read more "Leveraging Marketing Technology is a Top Priority"
Understands that the buyer’s journey is no longer linear.
Based on a recent study from McKinsey – The Customer Decision Journey model – the buyer’s journey is now more circular, rather than linear. The study define four different phases during the customer’s journey: 1) initial consideration; 2) active evaluation across multiple touchpoints, or the process of researching potential purchases with a non stop access to information; 3) closure, when consumers buy brands; and…Read more "5 Free Tips for Successful Marketing Online"
Few years ago, we have seen QR codes become increasing popular.They seemed to be the “next big thing” in marketing. Those black and white little squares were everywhere: product labels, retail store windows, print ads, outdoor advertisements, etc. Their presence would indicate an impressive adoption rate among most marketers.Read more "Are QR Codes Dead?"
It is the age of the digital and we are so immersed in. Social media, downloading apps, online shopping, digital music, and online streaming are part of our everyday routine. Before the online revolution, marketers focused mainly on creating print ads, radio spots, TV commercials, and billboards. Today, marketers, needs to consider thousands of new channels…Read more "Is Big Data Improving Your Marketing Effectiveness?"
Launching an ad campaign with Google Adwords is relatively easy, even for novice advertisers. However to capitalize on the full potential of AdWords, I recommend to study the following presentation before you launch your first PPC campaign.Read more "Google Adwords Training [Presentation]"
As marketers we know that brands are constantly looking to capture the largest share of online’s consumers attention. Mobile is becoming an important slice of the digital pie. Companies are starting to see major benefits and an increased value in mobile channels to reach and interact with their customers…Read more "Top 5 Mobile Marketing Trends to Expect in 2016"
Anyone who has purchased online is familiar with the concept of online reviews. Somehow we have read, shared, or communicated our experiences (some of them good, and some are not) with a product or a service. It is a powerful way to amplify our voice and allows to other customers to benefit from our experiences. How can businesses benefit from customer written reviews?Read more "The Power of Online Reviews as a Digital Marketing Tool"
Mobile marketing is no longer the next big thing. It is the 2015 thing. Marketing dollars are increasingly going from traditional ads to digital, with a strong growth in mobile spending (the major digital ad formats are search, display, and video).In one of the latest reports of eMarketing, it is predicted that mobile ad spending will…Read more "Mobile marketing is no longer the next big thing"