Leveraging Marketing Technology is a Top Priority in 2016

Based on a recent study made by Blank Ink, Marketing Technology will continue to play a key role in 2016.  The study shows marketers’ top priorities are a customer-centric focus (79%), brand management (70%), reporting and insight (61%), marketing technology (56%), and omni-channel/cross-channel promotions (50%). The data reveals that 3 out of the top 5 barriers are Marketing technology […]

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