It is the age of the digital and we are so immersed in. Social media, downloading apps, online shopping, digital music, and online streaming are part of our everyday routine. Before the online revolution, marketers focused mainly on creating print ads, radio spots, TV commercials, and billboards. Today, marketers, needs to consider thousands of new channels…Read more "Is Big Data Improving Your Marketing Effectiveness?"
Launching an ad campaign with Google Adwords is relatively easy, even for novice advertisers. However to capitalize on the full potential of AdWords, I recommend to study the following presentation before you launch your first PPC campaign.Read more "Google Adwords Training [Presentation]"
As marketers we know that brands are constantly looking to capture the largest share of online’s consumers attention. Mobile is becoming an important slice of the digital pie. Companies are starting to see major benefits and an increased value in mobile channels to reach and interact with their customers…Read more "Top 5 Mobile Marketing Trends to Expect in 2016"
Anyone who has purchased online is familiar with the concept of online reviews. Somehow we have read, shared, or communicated our experiences (some of them good, and some are not) with a product or a service. It is a powerful way to amplify our voice and allows to other customers to benefit from our experiences. How can businesses benefit from customer written reviews?Read more "The Power of Online Reviews as a Digital Marketing Tool"